Liam Burns

Liam supported Medallia’s steadfast thought leadership commitments to experience management by acting as a content evangelist. With a knack for writing, he takes pride in producing highly insightful and pragmatic content surrounding core topics in the world of customer and employee experience.

April 12, 2022

Digital Experience

3 Online Customer Journeys to Guide Digital Experience Strategy

As more digital experience strategies incorporate a journey-based approach, it’s crucial to focus those efforts…

April 7, 2022

Customer Experience

Winning on Purpose: 4 Lessons from Customer Loyalty Guru Fred Reichheld

Customer loyalty can make or break business success in the long run and, according to…

November 11, 2021

Digital Experience

Digital Experience Benchmarks: How 11 Industries Rank in the Digital Era

What are your industry’s digital experience benchmarks? How do they compare to others? Discover the…

September 7, 2021

Digital Experience

Session Replay Tools: Watch Exactly How Customer Experiences Unfold on Websites and Apps

Session replay tools, a part of digital experience analytics, let you see exactly how users…

Digital Experience Analytics: How to Turn Online Customer Behavior into Actionable Insights

If you’re not tracking online customer behavior on websites and apps, you’re missing crucial signals.…