Medallia Leads the Pack in Experience Management

We don’t just talk about delivering exceptional experiences — we’re recognized for it.

Industry analysts across the board name Medallia a leader. See why we’re setting the benchmark.

Top Analyst Firms Agree Medallia is a Leader for Experience Management

Recent Reports

The Forrester Wave™ Customer Feedback Management Solutions, Q4 2024

“Medallia shines in its ability to solicit feedback, understand the voice of the employee, and deliver robust analytics and customer experience measurement.

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The Forrester Wave™ Text Mining & Analytics, Q2 2024

“Customers looking for a fast time to value with OOTB omnichannel data models and language models tuned for multiple industries and business domains should put Medallia at the top of their short list.”

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2025 Gartner® Magic Quadrant™ for Voice of the Customer Platforms

“Medallia maintains a strong and clear understanding of client needs, technology trends, customer patterns and the best impact of AI as it develops, maintains, and deploys its offering across a variety of B2C, B2B and B2B2C industry implementations.”

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The Forrester Wave™: Employee Experience Management Platforms, Q2 2025

“Medallia is distinguished by its fusion of CX and EX capabilities with advanced AI and machine learning, allowing them to integrate structured and unstructured data, including text, video and speech, to provide predictive insights and actionable recommendations.”

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The Forrester Wave™ Customer Feedback Management, Q1 2023

“Medallia impresses with its superior vision and detailed product roadmap focusing on delivering relevant enhancements to its existing offering, such as enabling deeper digital experience analytics integration and lowering the total cost of ownership.”

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IDC Voice of the Customer MarketScape 2023-2024

“The company offers valuable insights based on clear metrics and data gathered, using AI to scale and speed up analytics. Insights are shared across the organization to support adoption and success of the VOC program and the customer experience.”

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The Forrester Wave™ Customer Journey Orchestration, Q2 2024

“Medallia’s strengths include real-time decisioning, journey analytics, and dynamic content personalization.  Medallia is a strong choice for firms that want to expand into CJO from an existing CX base to mature their CX program by incorporating AI and CJO”

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The Forrester Wave™ Real-Time Interaction Management, Q1 2024

“Medallia outpaces its peers in the area of adding new capabilities, including AI integration within automation and analytics, video analytics and workflows, and integrated customer quantitative and qualitative analytics.”

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Quadrant: SPARK Matrix™- Customer Journey Analytics

“Medallia’s deep industry expertise and focus on customer centricity further contribute to its success in the CJA market. The company’s unified platform, strong AI capabilities, and commitment to actionability make it a compelling choice for organizations seeking to optimize customer journeys.”

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Forrester Wave™: Customer Analytics Technologies, Q2 2024

“Medallia is an ideal fit for customer experience pros and digital business leaders at customer obsessed organizations.”

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Quadrant: SPARK Matrix™- Digital Marketing Analytics

“Medallia’s distinguished technology offering facilitates real-time, highly personalized interactions based on insights that are delivered through centralized orchestration, ensuring uniformity in tailored engagement across all communication channels.”

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Customer Reviews

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